![]() RELATED: UK Retailer Canceling Some Xbox Series X Pre-Orders However, the way that the company is attracting these players is what The Advertising Standards Authority has an issue with, despite the company battling the decision. ![]() ![]() Playrix is responsible for games such as Homescapes and Gardenscapes which primarily rely on adverts in the app as well as in-app purchases to generate revenue. Mobile phone games can be incredibly profitable and it is a busy market with a variety of titles that use different money-making methods. The result is new guidelines that content creator Playrix will have to follow. Recently, the collection of nations investigated Electronic Arts and its loot box systems, ultimately concluding that gambling problems can arise from the practice. The Advertising Standards Authority in the UK has now begun to focus on mobile games and the misinformation that some adverts present. The United Kingdom has taken a firmer approach to game regulations than a lot of countries.
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